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Albertsons Companies Own Brands Relaunches Soleil Sparkling Water With New Packaging and Flavors
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BOISE, Idaho Albertsons Companies (NYSE: ACI) announced a refresh of its Soleil sparkling water including new special summer packaging with unique designs created by globally renowned artists and four new flavors: mango, raspberry lime, tangerine, and watermelon.
Beginning in May, the new designs and flavors will be featured in the exclusive Sip to the Beat summer promotion using well-known digital music service Spotify. Customers can enjoy Soleil and unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes, and Good Times.
“We’re excited to team up with Spotify and share the eclectic packaging artwork from a diverse group of artists for this relaunch,” said Lisa Mirae, Senior Director of Brands and Marketing. “The entertaining playlists, exciting designs, and delicious Soleil flavors are a perfect combination for summertime fun. Soleil is crisp
New flavors, special packaging added for summer seasonal push
Albertsons Cos. has relaunched its Soleil sparkling water brand with four new flavors plus special summer packaging that sports designs from globally renowned artists.
Starting this month, the new flavors and packaging will headline a summer promotion called “Sip to the Beat” that will feature digital music service Spotify, Albertsons said Monday. Customers buying Soleil sparkling water will be able to unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes and Good Times.
New Soleil flavors mango, raspberry lime, tangerine and watermelon join more than a dozen other varieties, including original, berry, lemon, lime, grapefruit, peach, blood orange, cucumber melon, black cherry, cranberry raspberry, strawberry, pineapple and apple. The lime, blood orange, and grapefruit flavors are also available with caffeine.
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