Authentic Brands and Simon Buy Eddie Bauer
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Authentic Brands Group LLC and the largest U.S. mall operator agreed to buy outdoor clothing and gear merchant
Eddie Bauer, adding another well-known brand to a portfolio of retail names.
Shoppers hold Eddie Bauer bags.
Authentic and
SPARC Group LLC are acquiring Eddie Bauer, including its 300 stores and e-commerce business, from a unit of
Golden Gate Capital, according to a statement. SPARC is a joint venture between Authentic and
Simon Property Group. Terms weren’t disclosed.
The purchase is the latest in a series of retail deals for Simon and Authentic, which once restricted itself to buying just brands rather than brick and mortar presence. They teamed up last year to purchase