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Rent the Runway, ahead of rumored IPO, ditches subscription requirement for clothing resale

Dive Brief: Rent the Runway this week did away with its subscription requirement for the purchase of secondhand items from its site. Last year, the rental service began allowing subscribers only to purchase directly from its site; shoppers could also head to resale site ThredUp, which forged a partnership with Rent the Runway in September.  When the service launched subscriptions five years ago, members could buy items they d rented and had in their possession. The further expansion comes as Bloomberg reports the company is consulting banks on a possible initial public offering. Rent the Runway didn t immediately return a request for comment on that report.

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