Share Via: Vi Unlimited Hero plans aim to address two major pain points - running out of data in the middle of the night and over the weekend.
Ever since last year, when COVID hit, we have become dependent on Internet connections more than ever, be it for our jobs or education or entertainment. Juggling to maintain a work-life or study-life balance, while being confined indoors, has led us to deal with ârevenge bedtime procrastinationâ. It means that people regain a sense of freedom by limiting their sleep hours and doing things they donât have time for during the busy day. All this has inevitably resulted in a mobile data usage surge.
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Shaking off the pandemic-induced lull, brand campaigns return with new energy and themes ranging from Gay Pride Month to Father’s Day and even the Euro Cup
This film by Ogilvy is designed to remind us of the joys of cycling and hold on to the belief that we will again be able to experience it soon. The film has been made by using photographs of bicycles that are lying parked all around our homes