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In efforts to promote Greek tourism and attract potential travelers in the post-Covid-19 era, the Greek National Tourism Organization (GNTO) is proceeding with the
upgrade of its digital tools and infrastructure.
Speaking during an online conference on Monday held by the Greek chapter of the International Federation for IT and Travel & Tourism (IFITT), GNTO Secretary General
Dimitris Fragakis said that the organization’s three-year strategic tourism plan includes the
complete revamp of the
www.visitgreece.gr portal, to be carried out in collaboration with Cosmote and Atcom.
According to Fragakis, after the revamp the portal will offer additional sections dedicated to coastal areas and mainland Greece, aiming to provide travelers with many different options
Ogilvy Greece and business developers
AQ Strategy have joined forces to offer growth solutions for the tourism sector, the companies announced.
Aimed at
hospitality and
tourism businesses, the new collaboration will offer tailormade advisory and management services, including consulting on business development and targeting, staffing, organizational structure, strategy design, marketing and advertising plan implementation, and in-depth research and data analysis for targeted digital strategy development.
The philosophy behind the Ogilvy – AQ Strategy partnership is
offering a holistic approach to the business development and marketing needs of tourism enterprises based on data analysis and global insights.
“The timing for our collaboration with AQ Strategy is ideal. The day after the pandemic holds new growth opportunities that we must recognize and manage immediately,” said