What are we doing here? Trying to save the Titanic that s sinking? : Small publishers testify on potentially fatal impacts if platforms bugger off mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Ooh Media digitises three key large format assets
February 2, 2021 11:01
Ooh Media has announced it has boosted its national presence on the Gold Coast, in regional Victoria, and in Adelaide, by digitising three strategic large-format assets.
As part of its ongoing capital investment program, the latest upgrades continue to expand Ooh’s ability to reach audiences at significant scale.
Ooh’s premium large format site on the Gold Coast
Ooh’s premium site in Bundall on the Gold Coast targets affluent locals and visitors, and allows brands to reach audiences visiting local businesses, Pacific Fair, plus commuters and travellers on their way to Surfers Paradise.
Boomtown names Lucia Elliott as its new marketing lead mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
OMA announces $3m pro bono campaign for Department of Health
January 22, 2021 10:24
Members of the Outdoor Media Association (OMA) are donating out of home advertising spots across Australia for a healthy food campaign run by the Australian Government Department of Health.
It follows the launch of the National Health and Wellbeing Policy by OMA in 2020, with the industry pledging up to $3 million each year to a health promotion campaign.
Image supplied by OMA
The inaugural campaign launched in partnership with the Department of Health, and encourages people to “add an extra handful of veggies” to their meals or snacks.
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The out of home advertising also promotes different types and amounts of foods that are required to live a healthy lifestyle based on the recommendations in the Australian Dietary Guidelines.
Outdoor Media Association reports 39.4% drop in 2020 revenues
January 20, 2021 9:51
The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.
Forth quarter 2020 saw a decrease of 32.9% on net media revenue year-on-year, totalling $181 million, down from $269.9 million for the same period in 2019.
Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year.
The OMA estimates that it represents approximately 80% of the OOH industry.