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Luxury real estate companies have been accelerating their digital adoption for some time, but 2020 required them to embrace software solutions like never before in order to stay productive.
Luxury real estate companies have been accelerating their digital adoption for some time, but the past year has marked a turning point. For many industries, 2020 required them to embrace software solutions like never before in order to stay productive; the real estate space was no different.
For Parke Madden, a Real Estate Agent with Sotheby’s International Realty – Cape Cod Brokerages, this trend is familiar. “My background in sales started decades ago as a third-generation antiques and fine art dealer, and I saw early on how technology was the best way to survive a challenged market,” he says. “Those who didn’t embrace online auctions and ecommerce went out of business.”