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How television can increase time spent viewing with interactivity

Lizol tops BARC s week 21 list of top brands

Mumbai: The Broadcast Audience Research Council (BARC) released its report for week 21, and Lizol has topped the list of brands with 573.05 (000 secs) of ad volume. The disinfectant cleaner is followed by streaming giant Amazon Prime Video which claimed the second spot with an ad volume of 526.66 (000 secs), after holding the sixth position in the BARC listing of most

BARC week 21: The Q is heading to the big league of channels

Hindi channel The Q has reached highest ever GRP level in its history. 05 Jun, 2021 - 12:49 PM IST     |     By indiantelevision.com Team     Mumbai: QYOU Media Inc has announced that The Q India, the company s Hindi language youth-oriented channel has reported a new record gross rating point (GRP) level in week 21 of 2021, as measured by the Broadcast Audience Research Council (BARC).  GRP is a measurement that combines viewer impressions with the time spent viewing (TSV) a particular channel. In week 21, The Q recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis has driven The Q to its highest GRP level in company history. 

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