The Jewelry District, Episode 45: Guest Shelia Bayes jckonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jckonline.com Daily Mail and Mail on Sunday newspapers.
Show Recap
Resistance to Technology in the Luxury Space
We’re living our lives in the digital sphere more than ever, but the question remains: Will our future be digital? Victoria explores the intersection of jewelry and the digital world, especially in the luxury industry. When Victoria reached out to leaders in the jewelry industry for comment, very few responded. A woman from Boucheron was one of the few who did respond, and she and Victoria spoke about AI, 3D printing, and more. Victoria explains the collision between high jewelry and mass jewelry and what she sees as the democratization of jewelry, largely due to the development of our online world.
The Jewelry District, Episode 43: Guest Christina Miller jckonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jckonline.com Daily Mail and Mail on Sunday newspapers.
Show Recap
JCK Las Vegas
Victoria and Rob talk about getting their COVID-19 vaccines, followed by Victoria excitedly sharing that she just booked her hotel room for JCK Las Vegas, which runs Aug. 24–30. She’ll be at the Palazzo and can’t wait to see everyone there. On a sadder note, Victoria and Rob take a moment to honor the extraordinary women in the jewelry industry who passed away over the last few weeks: Elsa Peretti and Alex Woo.
Mark Smelzer Leaves
In other news, Mark Smelzer, who was
JCK’s publisher for 17 years, has taken another job, with Jewelers Mutual Group as chief content executive. Victoria and Rob both share memories they have of Mark, and congratulate him on his new job.
Show Recap
Introducing Alexander Lacik
Alexander is the CEO of Pandora. Before moving to Pandora, Alexander worked with a range of brands including Pringles, Vicks, Always, Olay, Pantene, Lysol, Woolite, Head & Shoulders, and more. After moving back to Sweden with his kids, he ended up working with Britex for a while before Pandora knocked on his door. He was excited to work with Pandora because it was a big Scandinavian international brand.
In Hot Water
Rob asks Alexander if, since he has worked on so many brands, Pandora is his first that is a discretionary category. Alexander says jewelry is more of a luxury item than other brands he’s served, but marketing any product is similar in some ways. Pandora was having some trouble in 2017, and that’s when it approached Alexander. Pandora’s cardinal issue? Fixing its brand relevance, as it had lost touch with its core audience. After a study with 30,000 people, Pandora realized product design wasn’t an obstacle. The problem w