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Sustainability Matters: Kodiak Is First Shoe Brand to Adopt a New Eco-Friendly Insulation + More News FN Staff April 23, 2021: Kodiak will be the first footwear brand to use PrimaLoft P.U.R.E. insulation, which stands for “produced using reduced emissions.” The eco-friendly insulation is made with 100% post-consumer recycled PET plastic, which reduces carbon emissions by at least 48%. Kodiak will be incorporating PrimaLoft P.U.R.E. into four styles in its fall ’21 products, including the Kindersley, Stave, Tagish and Chadsey hiking and lifestyle boots. The partnership is part of a larger sustainability initiative for Kodiak, called Built for What Matters, through which it is collaborating with its suppliers to incorporate less harmful manufacturing practices and materials.

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