Augmented Reality Pushes the Boundaries of Entertainment
- FinancialBuzz.com News Commentary
NEW YORK, April 1, 2021 /PRNewswire/ Augmented reality is becoming a more prominent technology in the social media sector. After Snapchat pioneered it, Facebook, Instagram, Pinterest and TikTok have launched their own lenses, filters and effects. In the process, AR has shown its value not only for branding and entertainment, but also for commerce. A few recent developments from the social media world include Facebook s roll out of AR advertising, and Instagram adding try-on features. According to a report by eMarketer, the shutdown of many retail stores spurred some marketers to invest more in AR as a way to offer virtual try-on and other experiences typically only available in-store. Several social media properties now enable try-on within their apps. Scienjoy Holding Corporation (NASDAQ: SJ), Microsoft Corporation (NASDAQ: MSFT), MicroVision, Inc. (NASDAQ: MVIS), Unity Software Inc. (NY
VisualLive
A recent business merger shows the growing trend of technology use in the construction industry.
Unity, which produces a platform for creating and operating real-time 3D content has purchased VisualLive, a technology company for the architecture, engineering and construction (AEC) sectors. VisualLive produces software that allows contractors to map out BIM and CAD drawings on the construction site.
VisualLive’s technology complements Unity Reflect, a platform that connects people, project stages and data across the digital building lifecycle. This acquisition expands Unity s strategic growth in the AEC industry.
“Unity’s real-time 3D platform transforms every stage of the AEC lifecycle. With Unity Reflect, AEC professionals can unlock building information modeling (BIM) data through immersive real-time experiences,” says Julien Faure, general manager of verticals, Unity. “Adding VisualLive to our portfolio better allows us to connect the field with the de
Unity Acquires Augmented Reality Construction Platform, VisualLive gisuser.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gisuser.com Daily Mail and Mail on Sunday newspapers.
Augmented reality solution complements Unity Reflect, providing powerful cost-savings and efficiency throughout the design, build, and operations process Unity (NYSE: U), the world's leading platform