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Danone Rebrands Greek Yogurt To Creamier, Fruitier Taste
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Danone Rebrands Greek Yogurt To Creamier, Fruitier Taste
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Just nine months into his tenure as CEO of Danone North America, Shane Grant is feeling good about the company s position.
Grant, who joined Danone in May after nearly two decades at Coca-Cola, said the maker of Activia yogurt and Silk plant-based milks has not yet tapped its huge potential as consumers gravitate toward better-for-you foods. We ve got a big runway ahead, he said. We are . in execution mode going after those growth opportunities we see.
To capture those markets, Danone has prioritized its expansion into faster-growing categories popular with consumers, including plant-based, probiotics and protein a move that has helped offset slower growth in its core dairy business.