NBCUniversal Rolls Out New Ad Innovations
From augmented reality shopping experiences to Choose Your Own Adventure journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says.
By TVN Staff | May 13, 2021 | 9:49 a.m. ET.
Today, NBCUniversal launched a new collection of “commercial innovations” designed to drive interactive viewing experiences across the company’s global One Platform.
It says the newly unveiled innovative ad formats and products “blend creativity and technology, leveraging the latest technological advancements from quick-production techniques to augmented reality experiences, while tapping into the power of NBCUniversal’s expansive talent network. Together, these new innovations empower brands’ creative to take center stage, while viewers choose their own advertising adventure.”
Skip to main content Below Deck and Kandi Burruss Spinoffs, Southern Charm - Summer House Mashup Among New NBCU Cable Shows
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Before NBC Universal’s upfront presentation on Monday to advertisers, the company announced dozens of new shows for Bravo, E!, USA Network, Oxygen and SYFY. In the press release, 33 new unscripted shows were announced along with 30 shows returning to the suite of channels.
Among the highlights is a new “Below Deck” spinoff, called “Below Deck Adventure,” which will premiere on Bravo early next year, and is set in the “glacial fjords of Norway.” Also on Bravo will be the tentatively titled “Kandi OLG Project,” premiering later this year, which will follow Kandi Burruss’ expanding Atlanta restaurant project. The much-Instagrammed “Summer House Winter Charm,” a mashup of the Bravo shows “Southern Charm” and “Summer House,” will debut on Bravo in the fall.