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Bruichladdich makes gift tins optional 3rd February, 2021 by Melita Kiely
Islay distillery Bruichladdich is encouraging Scotch fans to make more environmentally friendly whisky purchases by opting not to have gift tins.
Bruichladdich’s latest campaign encourages people to go One Tin Lighter
The new campaign from Bruichladdich, called One Tin Lighter, offers shoppers the choice to not include a gift tin when buying Bruichladdich, Octomore and Port Charlotte whiskies online and in the visitor centre.
The ‘slow but steady approach’ is another step in the brand’s aim to remove secondary packaging entirely from the business.
Bruichladdich wants to see the scheme rolled out globally. The scheme has the potential to cut the number of tins by 15,000 each year via the online shop and visitor centre. It would also save approximately 17 tonnes of CO