In 10 years of researching digital transformation, MIT Sloan senior lecturer
George Westermanand collaborators have identified ways in which some companies are becoming “digital masters,” while others fall behind.
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Leadership capability is the ability to envision and drive organizational change in systematic and profitable ways.
Digital capability empowers organizations to not only enhance existing processes and products, but improve or even create new business models.
Companies that effectively harness and unite the two capabilities become “digital masters,” able to transform digital technology into a business advantage. In 2021, digital mastery is more important than ever because the risks of falling behind are increasing.
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Donald Sull, who reviewed 1.4 million Glassdoor reviews written between April and August 2020.
Culture and values ratings for top companies rose during the COVID-19 era, with employees giving their companies high marks for honest and transparent executive communication, coupled with clarity about corporate strategy and overall integrity of leadership. These were the highest marks since January 2015, the beginning point of Sull’s review. Communication doesn’t typically rank as a core value for companies in normal circumstances, Sull writes, but it’s central to how a firm responds in a crisis.
At the other end of the spectrum, employees spoke most negatively about their firms’ lack of agility amid COVID-19 and political unrest. Glassdoor reviews expressed concerns about levels of bureaucracy as well as stability, risk management, and maintaining a consistent strategy. This suggests that many firms struggled to respond to the changes brought on by COVID-19, whether those chan