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Snapchat is still growing. Mostly thanks to an improved Android app and interest in its Spotlight feature. In fact, the app added 15 million new users during the first quarter of 2021, which brings the app’s average daily users to 280 million. The company reported the news in its first-quarter results for 2021.
This quarter is the first time Snapchat has had more users on Android than on iOS. Even though the company didn’t share the exact breakdown between platforms, CEO Evan Spiegel called it a “critical milestone”. The company has channeled a lot of resources into improving the once buggy Android app.
Snap has acquired Pixel8earth, a 3D mapping developer, for $7 6M – TechCrunch
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Snap CEO Evan Spiegel said facilitating coronavirus blockages would increase engagement on his platform as users increasingly coordinate socialization as the company publishes better first-quarter results.
Sales of Snap, the parent of the Snapchat messaging app, rose 66 percent year-on-year to $ 770 million in the first quarter of last year, beating analysts ’expectations of $ 742 million, it said Thursday. Active users per day reached 280m, an increase of 22 percent.
“We are optimistic about the engagement trends we are seeing as the world opens up,” Spiegel said, adding that when the U.S. eased restrictions in February, the company saw “turning points” as users posted a short video. ”Stories” about their lives and Snap Map using the function to share where they are and activities.