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Published July 22, 2021 Andrew Hutchinson Content and Social Media Manager Snapchat has published its latest earnings results, posting a solid increase in active users and a significant jump in revenue, as the platform continues to refine its offerings and establish its industry niche. First off, on users - Snapchat added 13 million more daily actives in Q2, rising to 293 million, which represents a 23% increase, year-over-year. After a period of shaky usage results following the launch of Instagram Stories, which replicated one of the app s core functionalities, Snapchat has since worked on its re-aligning its focus on helping friends maintain more direct connection, which has seen the app re-gain its growth momentum, and boost overall usage.

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