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ICBC Asia launches citywide campaign to support HK athletes Details 29 July 2021 ICBC Asia has launched a campaign to support Hong Kong s athletes in the Olympic Games, featuring five athletes across multiple touchpoints. Working with Havas, the campaign was aimed at calling for Hongkongers to encourage athletes together, help them outperform their past records and strive for excellence in the Olympic Games. Featuring five athletes including Sarah Lee (cycling), Vivian Kong (fencing), Shek Wai-hung (gymnastics), Michael Cheng (windsurfing) and Grace Lau (karate), the campaign included a 60-second TVC featuring every one of them. ICBC (Asia) has also rolled out a series of behind-the-scene videos for each athletes. For example, Sarah Lee, who won the bronze medal in the women s keirin at the 2012 London Olympics, explained what cycling meant to her and she hoped her triumph at he 2012 London Olympics could bring Hongkongers togeth

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