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Bayer to launch Vanity Citrus®, its new biological product to control citrus farm pests Bayer will introduce Vanity Citrus®, its latest biological and pheromone-based crop protection product to control pests on citrus farms during the International Symposium on Horticulture in Europe – SHE2021, March 8-11. Bayer is a main sponsor of the event, which invites scientists and industry leaders to discuss the latest achievements and developments in horticulture. Bob Reiter, Head of Research and Development for Bayer Crop Science is a SHE2021 featured speaker. He will discuss the company’s R&D strategy for fruits and vegetables. Vanity Citrus® is an innovative device – a container with an active liquid inside – that does not generate resistance or residues in harvests or in the environment. It is the first such product on the market that is formulated with pheromones and natural pyrethrum to control pests in citrus fruits. Pheromones effectively control pests by interfering wit

United statesSouth africaValencian communityBaden wubergSouth africanBob reiterHolger elfesAlbert schirringDevelopment for bayer crop scienceHead of researchUniversity of hohenheimInternational year of fruitsUnited nationsInternational symposium on horticulture in europeVanity citrusInternational symposium