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Alpro speaks out against Amendment 171: ‘The current legal framework is sufficient’ Plant-based beverage brand Alpro has joined calls to block the progress of Amendment 171, which would see a European ban on the use of dairy-like terminology to describe plant-based alternatives.
The Danone-owned brand has added its name to a joint letter alongside the European Plant-based Foods Association (ESNA) and 90 other organisations represented by the European Alliance for Plant-based Foods. The coalition is calling on Member States and the European Parliament and Commission to oppose Amendment 171, arguing that it goes against EU consumers’ interests in transparent communication, fair competition and the bloc’s own climate ambitions.