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Start of rebranding Moldovan fruit products
The first batch of apples was exported from Moldova in standardized cardboard boxes last week. On the boxes was the logo and slogan of the updated trademark for fruit products that read: “
Moldova – un gust deosebit” (‘Moldova – taste makes the difference’).
The trademark has been in use since 2014 by members of the Fruit Producers and Exporters Association of Moldova, also known as Moldova Fruct.
In 2020, with the support of USAID’s Efficient Agriculture of Moldova (APM) project, the organization was rebranded, including the redesign of the trademarked slogan and a new regulation for its use was developed.