With 100 straight years in business behind it as of March 10, White Castle is celebrating its longevity with a nod toward the future. The Columbus, Ohio-based chain tapped hometown artist Bryan Moss to design augmented reality cups for the…
White Castle
It all started in the summer of 2020, with Coca-Cola eager to celebrate their partner of nearly 100 years with a truly unique and groundbreaking activation.
White Castle, a family-owned business since 1921, officially passed the century mark on March 10, 2021, the first fast-food hamburger chain to reach the milestone. When the iconic brand and its longest-running partner, Coca-Cola, considered innovative ways to commemorate the occasion, they turned to Bryan Moss, an artist born, raised and living in Columbus, Ohio, to design augmented reality (AR) cups for the restaurants and a large-scale mural for the home office.
It all started in the summer of 2020, with Coca-Cola eager to celebrate their partner of nearly 100 years with a truly unique and groundbreaking activation. As big as the outcome promised to be, the two brands at the outset knew they wanted to start locally. A short-list of Columbus-based visual artists quickly led to the selection of Moss, known fo
White Castle® and Coca-Cola Enlist Columbus Artist Bryan Moss to Bring to Life 100th Birthday and Century-Long Partnership prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
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Dana-Farber research leads to better understanding of immune system in kidney cancer
Two research papers highlight single-cell dissection of kidney tumors to identify new immunotherapy treatments and targets
In the last two decades, immunotherapy has emerged as a leading treatment for advanced renal carcinoma cancer (more commonly known as kidney cancer). This therapy is now part of the standard of care, but it doesn’t work for all patients, and almost all patients, no matter how they respond initially, become more resistant to treatment over time. The immune system plays a critical role in kidney cancer disease progression and in response to therapies, and so a fundamental challenge in the field is to understand the underlying “immune circuitry” of this disease.
Dana-Farber research leads to better understanding of the immune system in kidney cancer eurekalert.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eurekalert.org Daily Mail and Mail on Sunday newspapers.