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Endure Beyond a Cure: Leverage Lasting Trends for Your Brand

Progressive Grocer   While the COVID-19 pandemic shifted some consumer behaviors, many changes to the food industry are now embedded into daily life. What does this shift mean for your brand? Your consumers are buying differently. Discover the consumer trends expected to persist and integrate them into your business strategy.   Safety & Security. “Stay Safe” is more than a popular parting phrase. It reflects consumers’ values. Functional Eating. Consumers search for nutrient-rich foods most beneficial to immunity, rest, and mental health. Craving Community. With fewer group gatherings and social events, consumers look for out-of-the-box ways to foster connection. Technology Adaptation. The effects of the pandemic accelerated technological adaptation, and there’s no going back now.

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