China, UK, Germany Among Top Shopping Markets for European E-Commerce Customers | Fintech Schweiz Digital Finance News – FintechNewsCH fintechnews.ch - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fintechnews.ch Daily Mail and Mail on Sunday newspapers.
The 2020 IPC Cross-Border E-commerce Shopper Survey has revealed that 51% of consumers bought more from domestic e-retailers and 33% bought more from foreign e-retailers due to COVID-19 and that
China’s share of cross-border e-commerce purchases decreased for the first time in 2020.
The 2020 edition of the shopper survey also looks at the impact that COVID-19 has had on consumers’ online purchasing behaviour throughout 2020 and how consumer habits may further change in the future.
Holger Winklbauer, CEO of IPC said: “Over the years, the IPC Cross-Border E-Commerce Shopper Survey has established itself as one of the largest cross-border e-commerce surveys. This year’s edition shows that the COVID-19 pandemic has further accelerated the increase in e-commerce and that this trend is here to stay. Posts have shown their resilience throughout the crisis and continued to serve their clients notwithstanding the challenges. To be able to further benefit from the e-commer