Elle Wang
Elle Wang is the founder and creative director of New York-based clothing brand Emilia George.
She was working full-time from home, caring for her toddler, and running her clothing business at night in early 2020.
After a miscarriage in June, Wang says she made changes to her strained schedule to prioritize her health.
I first had the urge to create high-end maternity workwear when I was seven months pregnant in February 2019. I was working full-time, and felt simply pushed over the edge by the uncomfortable clothing I wore to work everyday the first thing I did when I got home was get naked.
The future of maternity workwear is all in the details Fortune 1/31/2021
special series of interviews with founders about the major lessons they have learned in the immediate aftermath of their businesses’ first year of operation.
While pregnant with her first son and working full-time at the United Nations as a strategist for partnerships, business development, and stakeholder management in 2019, Elle Wang had no luck finding professional maternity wear that was long-lasting, sustainable, and comfortable. She soon realized that many professional women were facing this same dilemma. So, at seven months pregnant, she decided to take things into her own hands and create her own maternity and postpartum clothing brand, catering to expecting and new moms at all stages.