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The four rings of the Auto Union, which became Audi AG  Audi AG You need a logo to identify your product, and there are some memorable ones in the auto world. Anybody with a driver’s license knows Ford’s “Blue Oval” or Chevy’s bowtie; they know Ferrari’s prancing horse and Lamborghini’s fighting bull. But just what is the story behind auto logos? We’ve gathered eight memorable ones for their history, or how they’ve changed, or stuff that’s just really cool. Rolls-Royce: Mister and Maybe-Mistress Eleanor Thornton is said to have inspired the Spirit of Ecstasy

United kingdomHenry lelandJohn najjarGottlieb daimlerKarl benzBenz cieJil mcintosh mercedes benzHenry royceCharles rollsNissan infinitiJil mcintoshAugust horchEleanor thorntonJohn montaguAuto unionFuji heavy industries