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New Study Looks at the Important Role Inspiration Plays in Consumer s Lives

Gaining data-driven awareness of consumers’ innate needs and what inspires them can enable brands to be more resonant in their messaging says Wunderman Thompson.

How do you solve a problem like making the case for advertising during a pandemic?

How can agencies, creatives and marketers persuade brands to stick their neck out in the current climate? Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how they re persuading clients to keep communicating to consumers during the pandemic crisis. With a historic economic crisis amid the coronavirus pandemic, it’s no surprise to hear that many advertisers have pulled back spend over the last 12 months. Once again it’s up to those in the advertising industry to sing for their supper and make the case to clients to keep spending, keep talking and keep advertising their wares.

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