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The IOC loosened its social media rules, and now Olympians are TikTok stars Olympian TikTok makes watching the Olympics fun. By  Morgan Sung  on July 28, 2021 Olympic athletes are finding unexpected celebrity status during the 2020 Tokyo Games not as gold medalists, but as TikTok stars. Without the strict social media guidelines of the 2016 Rio Games, Olympians are allowed to make more entertaining content. I, for one, keep forgetting to watch the Olympics. I m perpetually behind on which teams are competing, what events are taking place on each day, and who s winning. The pomp of the Olympics is fun, but the time difference and my inability to pay attention to sporting events tend to outweigh the excitement of actually keeping up with the games. Like I ve done for the past three Olympics, I usually sleep through the events I actually consider watching, and then catch up through clips posted on Instagram and Twitter.

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