Modified 1 min ago at 1 min ago
Beast Mode
Northland’s new Rumble Beast triggers epic strikes from upsized predators
BEMIDJI, Minn. (May 12, 2021) – Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies.
The Bagley-inspired and Jarmo Rapala redesigned Beast is just the bait for alpha carnivores. It features a durable body, two-piece locking lip technology, heavy wire black nickel Mustad hooks, and a weighted tie-eye to induce immediate diving. Once submerged, the lure features a wide, thumping action that drives pike and muskies off the charts.
Modified Dec 17th, 2020 at 9:59 AM
Remembering a Legacy Innovator
Northland Fishing Tackle® reflects on the life of the fishing industry maverick Ron Lindner
BEMIDJI, Minn. (December 8, 2020) – On Monday, November 30th, the fishing industry lost a true giant of the sport. Ronald John Lindner, age 86, of Baxter, Minnesota, passed away peacefully in his home surrounded by his family.
Ron was an epic entrepreneur driven by an infectious passion for fishing. He and his younger brother Al were true pioneers in the era of modern fishing and left their indelible mark on the fishing industry. The brothers brought a scientific approach to angling that helped them evolve into elite tournament fishermen. The pair developed the Lindy Tackle Company and invented the Lindy Rig used by millions of walleye anglers. They went on to create a fishing media empire that began with the In-Fisherman magazine and expanded into radio, television, books and more. Then on to Lindner Media Productions, w