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Hyundai Motor America Selects Culture Brands as its African American Marketing Agency of Record
- Agency to Support Hyundai s Multicultural Marketing Group in Reaching African American Audiences
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FOUNTAIN VALLEY, Calif., May 7, 2021 /PRNewswire/ Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month with the launch of the all-new 2022 Tucson. Hyundai has entered a multi-year agreement with Culture Brands following a competitive request for proposal (RFP) process.
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