Articulate what makes your agency the right fit for their particular need.
If you need some inspiration to get you started on your SEO proposal, here you can see pitching examples from SEO agencies around the world.
Conduct a Pre-Audit
Eleni Ireland also talks about the need for a pre-audit during the proposal stage. Digital Current uses this pre-audit to assess the health of the website and any potential toxic backlinks holding the site back, that helps craft a data-driven proposal.
“The pitch process is very costly for us,” Ireland explains. But it’s worth it, as it’s a deal-closing strategy focusing on the right metrics, evaluating the business objectives, and understanding the client’s target audience and their buyer’s journey.