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‘Sometimes there’s no big strategy, it’s from the guts. Especially in the UK, everybody [on social media] was immediately reconnected with the Renault 5 – that’s the kind of product they want from us. Sometimes it happens like this.’ The mistake the new Renault 5 must avoid ‘When I went to VW [in 2009], there was a time when they were launching the third-generation Beetle. I saw that car like an iconic product that everybody knew. It worked for a few years in the US but it never really worked in Europe. You know why? Because the new car was far away from the original concept, as much as the Cinquecento [de Meo had previously been heavily involved in the launch of the Fiat 500] was very close, relatively speaking, to the original concept of being an emotional small car, relatively affordable. The third-generation Beetle had nothing to do with the original one. 

Poitou charentesUnited kingdomDacia sanderoSays britainEastern europeஒன்றுபட்டது கிஂக்டம்டேசியா சண்டரோஎன்கிறார் பிரிட்டன்கிழக்கு யூரோப்