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Confectionery giant Mars Wrigley has revealed that it will be taking a ‘present forward, future back’ strategy to increasing its presence in markets it has classified as ‘Global Emerging Markets (GEM)’ after a recent structural reorganisation to form this operational cluster.
According to Mars Wrigley GEM President Blas Maquivar, the GEM cluster was formed to bring together markets that shared specific commonalities into one business unit so as to be
‘in allocating the right investments and resources to these markets’.
“The GEM cluster now comprises about 150 countries within the whole of Asia except China, all of the Middle East, Latin America from Mexico to Brazil, and all of Africa – these are markets where we want to be more intentional in providing the right resources so as to accelerate growth,” Maquivar told
Mexico
Taiwan
United-states
United-kingdom
Brazil
Vietnam
Republic-of
China
South-korea
America
Mars-wrigley
Blas-maquivar
Confectionery giant Mars Wrigley has revealed that it will be taking a ‘present forward, future back’ strategy to increasing its presence in markets it has classified as ‘Global Emerging Markets (GEM)’ after a recent structural reorganisation to form this operational cluster.
According to Mars Wrigley GEM President Blas Maquivar, the GEM cluster was formed to bring together markets that shared specific commonalities into one business unit so as to be
‘in allocating the right investments and resources to these markets’.
“The GEM cluster now comprises about 150 countries within the whole of Asia except China, all of the Middle East, Latin America from Mexico to Brazil, and all of Africa – these are markets where we want to be more intentional in providing the right resources so as to accelerate growth,” Maquivar told
Mexico
Taiwan
United-states
United-kingdom
Brazil
Vietnam
Republic-of
China
South-korea
America
Mars-wrigley
Blas-maquivar
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