American snacks giant Mondelez bites into CPE Capitalâs crackers biz
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American snacks giant Mondelez International has agreed a deal to acquire Australian cracker business Gourmet Food Holdings for more than $400 million
, marking a huge return for the businessâ private equity owner in less than three years.
The US behemoth that owns Cadbury chocolate is set to launch an assault on the local premium crackers market. Â
Paul Jeffers
Mondelez, best known for owning Cadbury and Trident Gum, is expected to incorporate Gourmet Food Holdings and its brands into its Australian portfolio and launch an assault on the premium cracker market.