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| 23 February 2021
Adobe, Arm, BBC, Intel, Microsoft and Truepic have come together to form a coalition, the Coalition for Content Provenance and Authenticity (C2PA), to develop end-to-end, open standard for tracing the origin and evolution of digital content.
The C2PA will aim to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. The founding members say they will seek to establish a standardised provenance solution with the goal of combating misleading content.
The formation of the C2PA brings together founding members of the Adobe-led Content Authenticity Initiative (CAI) and the Microsoft- and BBC-led Project Origin, unifying technical specifications under a single entity. The CAI is building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to eva
Microsoft is a founding member of the Coalition for Content Provenance and Authenticity, which aims to combat misinformation and disinformation on the web. Microsoft joins Adobe, Arm, the BBC, Intel, and Truepic as founding members.
Source: Microsoft
Headline: Technology and media entities join forces to create standards group aimed at building trust in online content
Adobe, Arm, BBC, Intel, Microsoft and Truepic form coalition to develop end-to-end, open standard for tracing the origin and evolution of digital content
SAN JOSE, Calif., and REDMOND, Wash. Feb. 22, 2021 A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. Founding members
Microsoft, Intel, BBC and others form coalition to combat misinformation
Feb 22, 2021 10:26 EST with 44 comments
The C2PA will be responsible for developing technical standards that can aid in identifying the origin of media content including images, audio, video, and documents. This will enable those in relevant industries to identify how the information is stored and presented, and whether it has been doctored. Microsoft went on to say that:
The C2PA’s open standard will give platforms a method to preserve and read provenance-based digital content. Because an open standard can be adopted by any online platform, it is critical to scaling trust across the internet. In addition to the inclusion of varied media types at scale, C2PA is driving an end-to-end provenance experience from the capturing device to the information consumer. Collaboration with chipmakers, news organizations, and software and platform companies is critical to facilitate a compreh