| 23 February 2021
Adobe, Arm, BBC, Intel, Microsoft and Truepic have come together to form a coalition, the Coalition for Content Provenance and Authenticity (C2PA), to develop end-to-end, open standard for tracing the origin and evolution of digital content.
The C2PA will aim to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. The founding members say they will seek to establish a standardised provenance solution with the goal of combating misleading content.
The formation of the C2PA brings together founding members of the Adobe-led Content Authenticity Initiative (CAI) and the Microsoft- and BBC-led Project Origin, unifying technical specifications under a single entity. The CAI is building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to evaluate whether what they are seeing is trustworthy. Project Origin has its roots in the production and distribution of news. The effort has focused on tackling disinformation in the digital news ecosystem by attaching signals to a piece of content to demonstrate its integrity and making this information available to those using it.