10k views and 150 shares: Country to Couture proves huge success
By Imogen Bailey | 25 January 2021
The Darwin Aboriginal Art Fair Foundation s (DAAFF) Country to Couture program clocked up over 10,000 views on Facebook when it aired on Friday.
Streamed on the NITV and Indigenous Fashion Projects Facebook pages, the event video was also shared more than 150 times and generated 97 comments from viewers.
A popular staple on the Darwin calendar, Country to Couture has been a key attraction, alongside the annual Darwin Aboriginal Art Fair since 2016.
It showcases collections from Indigenous fashion labels as well as unique collaborations between Indigenous communities and well-known Australian labels.