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August 10, 2021
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1502 Ships New Robustos, XO Box-Pressed Churchill
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PCA 2021: Global Premium Cigars (1502)
For this year’s PCA show, Global Premium Cigars parent company of the 1502 brand was showing off a number of new vitolas in existing lines, as well as a brand new sampler and a returning size in one of its most well-known creations.
The booth was larger than it was in 2019, which not only allowed Global Premium Cigars to show off more product, but also gave room for more customers. However, the biggest change for the company is the fact that founder Enrique Sánchez’s wife Soleana Venerio is taking on a larger role, including as acting CFO.
1502 Cigars Increasing Prices on March 22
Global Premium Cigars the parent of the 1502 brand has announced that it will be increasing prices across its portfolio on March 22.
The increases will be steep. In an email to
halfwheel, Enrique Sánchez Icaza the company’s founder said that the company’s core Blended Series will increase around 10 percent. The Blended Series includes cigars like 1502 Black Gold, 1502 Emerald and 1502 Ruby. Also increasing by “around 10 percent” will be the company’s Puro Selection line.
Sánchez Icaza said the flagship 1502 XO line will increase by “more than 20 percent.”
This is the first increase the company has had in three years. In that time, Sánchez Icaza says the company’s costs have increased three different times.