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COORACLARE, Ireland, Dec. 17, 2020 /PRNewswire/ J.J. Corry Irish Whiskey has created the first Irish Whiskey made exclusively for, and launched through, an online community. J.J. Corry The Story was created for the Irish Whiskey online fan group Stories and Sips and it s 6500 members in America. 200 750ml and 400 50ml bottles were made in November for pre-order and sold out within 4 hours.
Louise McGuane – founder JJ Corry
JJ Corry The Story for Sips and Stories
To overcome the challenge of Covid to the traditional ways of promoting Whiskey, members of Stories & Sips were able to follow the creation and production of J.J. Corry The Story from cask to glass, through video and live stream updates over a 4-month period. After TTB approval and importation, bottles were shipped to members across the USA. This remarkable Whiskey Journey culminated in a live stream launch and member group tasting via Facebook and YouTube, hosted by Ba