JJ Corry Recently Launched An Irish Whiskey For Online Community
JJ Corry Recently Launched An Irish Whiskey For Online Community
In an interesting example of the global whiskey industry looking to overcome some of the challenges brought on by the COVID-19 pandemic, Corry Irish Whiskey recently launched what was said to be the first Irish whiskey made exclusively for, and launched through, an online community. The whiskey – J.J. Corry “The Story” – was created for the 6,500 members of the online group “Stories and Sips.”
Just 200 700ml bottles and 400 50ml bottles were created all of which sold out within just four hours, according to the brand.
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COORACLARE, Ireland, Dec. 17, 2020 /PRNewswire/ J.J. Corry Irish Whiskey has created the first Irish Whiskey made exclusively for, and launched through, an online community. J.J. Corry The Story was created for the Irish Whiskey online fan group Stories and Sips and it s 6500 members in America. 200 750ml and 400 50ml bottles were made in November for pre-order and sold out within 4 hours.
Louise McGuane – founder JJ Corry
JJ Corry The Story for Sips and Stories
To overcome the challenge of Covid to the traditional ways of promoting Whiskey, members of Stories & Sips were able to follow the creation and production of J.J. Corry The Story from cask to glass, through video and live stream updates over a 4-month period. After TTB approval and importation, bottles were shipped to members across the USA. This remarkable Whiskey Journey culminated in a live stream launch and member group tasting via Facebook and YouTube, hosted by Ba