Master of Malt Blog
This week there’s been a whisky focus at Master of Malt what with World Whisky Day coming up, whereas next week it’s all about gin. So for our Cocktail of the Week, we’ve combined the two with a Suffering Bastard. Oh, and it’s World Cocktail Day tomorrow. Will the fun never end?
The great thing about cocktails is that you can sling all kinds of things together and if they taste good, then that’s all that matters. I mean who could have predicted that Campari, vermouth and gin would work such magic together in the Negroni? The flipside is that it’s easy to make something revolting. Today’s drink is in the former category combining some seriously strong, disparate flavours: gin, bourbon and ginger beer. It’s one of those drinks that shouldn’t work but somehow it does. Unlike most cocktails whose origins are lost in the mists of time the Suffering Bastard has a fixed who, when and where.
How to make Johnnie Walker sustainable cocktails to mark World Whisky Day
Celebrate World Whisky Day on 15 May 2021 with a sustainable whisky cocktail
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It s World Whisky Day this weekend so make sure you mark it with some delicious cocktails specially created for the occasion.
Johnnie Walker’s GB Brand Ambassador, TJ Littlejohn, has created a selection of exciting new sustainable serves, inspired by the Four Corner Distilleries that go into making the Johnnie Walker blends we all know and love.
Using sustainably sourced ingredients local to the distilleries across Scotland, these delicious serves pay homage to the beautiful surroundings of Glenkinchie, Clynelish, Caol Ila and Cardhu and are the perfect way to toast World Whisky Day, and Johnnie Walker’s next steps into a more sustainable future.
May 11 2021, 10:15 am | BY Ricki Green | No Comments
For World Whisky Day, The Glen Grant single malt scotch whisky, in partnership with Eleven, is bringing the elegance of Rothes, Scotland, the home of the distillery, to Melbourne by creating an artwork inspired by the terrain and grandeur of the Speyside region.
The local campaign is being amplified through The Glen Grant’s owned and earned channels, featuring a hero film, a series of compelling assets of The Glen Grant range and highlighting Loop Roof Melbourne as the partnering on-premise venue.
The bespoke art installation, aptly named “The Living Landscape”, was made in partnership with Melbourne-based contemporary land and light artist James Tapscott to bring the elegance of Scotland to Melbourne. Tapscott is known for his creative use of mediums, fusing earth, air and water to transform spaces.
This year marks the tenth anniversary of World Whisky Day, a day that brings people across the globe together to celebrate whisky lovers and brands that are pushing growth in the category. Our business model is powered on connecting brands with consumers, and offering fans direct access to their favorite brands, said Josh Jacobs, Co-Founder and CEO of Speakeasy Co. Participating in World Whisky Day is an incredible platform to further strengthen that relationship and we are honored to help reinforce that bond through our e-commerce solutions. Speakeasy Co. has grown tremendously in the last year and we are thrilled to share our now expansive roster of whiskey brands on our platform, added Michael Bowen, Co-Founder and COO of Speakeasy Co. We are excited to celebrate World Whisky Day because it provides us an opportunity to showcase the innovative brands we have the pleasure of working with every day.