Snapchat and NHS Blood and Transplant launch an AR lens to raise awareness around organ donation
Working with OmniGOV at Manning Gottlieb OMD, the lens lets Snapchatters identify and learn more about the organs that can be donated.
Words
Coinciding with World Kidney Day on 11 March, NHS Blood and Transplant announced its partnership with Snapchat in launching a body-tracking Augmented Reality (AR) Lens. With an aim to drive and raise awareness around organ donation, the lens gives Snapchat users the ability to locate and educate themselves on key organs inside the body. The lens has been created with OmniGOV at Manning Gottlieb OMD and targets the younger, Snapchat-using audience, and those particularly in the 16-20 age range.
Organ transplant framework ready
Organ transplant framework ready
THE government is putting final touches to the legal framework for organ donations so as to control the sale and trafficking of organs and enable local hospitals to conduct transplants in line with international standards.
Chief Medical Officer, Prof Abel Makubi.
The Chief Medical Officer, Prof Abel Makubi told The Guardian in an interview yesterday that the envisaged framework is in the hands of ministerial legal experts. Stakeholders will go through it before the bill is taken to the National Assembly, he said.
Currently, organ donations and transplants are not conducted under a specific law and appended regulations. Guidelines issued to health facilities with capacities to perform such procedures are used instead, he said.
NHS partners Snapchat to drive up organ donation awareness
The campaign uses body tracking technology to pinpoint donatable organs.
by Fayola Douglas
Sign in to continue
Free email bulletins
Selena Gomez Forever Grateful to Friend For Kidney Transplant billboard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from billboard.com Daily Mail and Mail on Sunday newspapers.
Selena Gomez Shares How Grateful She Is For Friend & Donor Francia Raisa On World Kidney Day bay.com.mt - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bay.com.mt Daily Mail and Mail on Sunday newspapers.