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87% of Aussie consumers want to change this purchasing behaviour By Imogen Bailey | 27 July 2021 A lack of awareness of ethical fashion brands and the price of such pieces are proving to be the greatest barriers for Australians to purchase ethically made clothing, new research from Baptist World Aid Australia shows.  While 87% of Aussies want to change their fashion consumption habits and buy more ethically made/sustainable clothing, only 46% of respondents said they regularly purchase from ethical/sustainable brands.  The findings form part of the new Australian Ethical Consumer Report, released by Baptist World Aid and social research company McCrindle.  The report draws from national data and seeks to understand the attitudes and beliefs of Australian consumers towards ethical fashion consumption. 

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