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Craftar, LDH Forge Strategic Partnership, Establish Tokyo Pop LLP
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Animation studio
Craftar announced on Sunday that it is forming a strategic partnership with entertainment company
LDH Japan, jointly founding the Tokyo Pop limited liability partnership (not to be confused with the similarly named American publisher Tokyopop).
The companies first collaboration together as Tokyo Pop will be the
Battle of Tokyo mixed reality entertainment project, which will see
Craftar using motion capture technology to develop real-time animation for music videos. The videos will use 38 3D models all based on the participating artists.
LDH Japan also announced