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Converse removes all reference to paints environmental impact
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Converse mural claims disingenuous , scientist says
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Converse collabs with Indigenous artist for second City Forests mural
By Imogen Bailey | 15 April 2021
Converse Australia has collaborated with Gumbaynggirr artist and activist, Aretha Brown, to paint a mural in Collingwood using paint that helps to clean the air.
Using a specialised paint, Brown s mural absorbs enough air pollutants to plant the equivalent of 128 trees in inner city Melbourne.
The Collingwood mural is intended to spark conversations around Indigenous urban identity and the importance of elders within the community.
The design is a celebration of Aboriginal matriarchs and signifies the integral role of elders as a pillar for community, whilst
April 12 2021, 5:15 pm | BY Ricki Green | No Comments
Global campaign hits Melbourne’s (Naarm) streets as Converse collaborates with All Star member and Gumbaynggirr artist/activist Aretha Brown to paint a mural that not only cleans the air, but sparks conversation around Indigenous urban identity and the importance of elders within the community in a new campaign via Amplify.
The mural, located at the Converse Fitzroy store uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne. Globally, Converse has activated these sustainable murals from Singapore to São Paulo and ‘planted’ the equivalent of 8,033 trees (and counting).