Finally, Harry Styles & Gucci Made a Film That Doesn t Suck
Finally, Harry Styles & Gucci Made a Film That Doesn t Suck
Gucci
It was back in November 2020 when Gucci and Alessandro Michele revealed Guccifest, a weeklong mini-film festival comprising 15 short films by upcoming designers worldwide. The whole thing sounded great an online movie festival by Gus Van Sant featuring some of the world s best bubbling talent that would make us look back on traditional runway shows with the kind of misty-eyed nostalgia usually reserved for obsolete technology. Oh, and starring Harry motherf cking Styles!
But in reality, watching the grass grow would be a less excruciating way to kill an hour or so. Seriously, if this premiered in the cinema, most people would have walked out after the first couple of shorts, no doubt lamenting the fact they didn t stay at home with
Ubiquity and exclusivity may seem like rival entities, but when it comes to fashion, they are the tether ends of a rope binding an industry together. It’s a dichotomy, perhaps endemic to the very notion of desirability, as luxury labels strive to be both unavailable and everywhere at the same time. Advertising campaigns are plastered across public transport, high-street billboards and magazine spread, but for many, the brands themselves remain way out of reach. Fashion is, in many ways, all about striking this balance. Cut the line too slack and a label quickly loses its allure by way of ambivalence, or worse, saturation.
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Over a hundred thousand years ago by which I mean last May I began to see photographs on Instagram of what appeared to be a beautifully-designed book by Molly Young. The cover was a closeup of Jean Honore Fragonard’s “The Love Letter,” in which an ingenue, in an absurd ribbon hat, clutching a bouquet and love letter, hunches forward and grins.
The Things They Fancied, read its buttery yellow title.
It was both not a book and so much better than one: a zine.
The Things They Fancied is a collection of researched essays on the ridiculous things rich people have fetishized throughout history, like pineapples, and rodent pets, and pubic hair grooming. It was a bit of a balm for a moment when the pandemic painfully exposed our stratified world, and it also felt like a diversion (it’s very funny!) and a keepsake from this time (it’s beautifully written). It almost felt inaccurate to call it a zine, with the Xeroxed-page connotations of that word.