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Häagen-Dazs launches Duo range
11th January 2021
Häagen-Dazs is set to launch a two-in-one ice-cream range to “drive category value by answering a consumer need for new and exciting consumption experiences”.
The Duo range will be available from the end of this month is three flavours – Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch, and Belgian Chocolate & Strawberry –in 420ml tubs retailing at £4.99.
The brand said research shows that innovation is what 53% of luxury ice-cream shoppers are looking for.
Häagen-Dazs said retailers can expect to see the range deliver a sales uplift as 62% of consumers claim they would buy the flavours, driving incremental sales by upwards of 19%.