Aldi launches online wine school to help baffled boozers become buffs
Budget chain has launched the nation s first supermarket Wine School so budding wine connoisseurs can brush up on their knowledge
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Aldi launch UK s first supermarket wine school - and it s completely free. (Aldi) Aldi has launched the UK’s first supermarket Wine School for budding wine buffs, and it is absolutely free. Budding wine connoisseurs can brush up on their knowledge with free access to the online educational hub, which includes two new wine modules, along with a range of expertly curated tips and tricks. Research commissioned by Aldi shows that 91% of the nation’s wine drinkers admit to bluffing about their wine knowledge to impress friends and family while 70% want to know more about their favourite drinks. Following on from the success of Aldi’s 2019 Aldiploma, a series of six, free online modules, Aldi’s Wine School will launch with modules seven and eight; ‘A Guide to New World Wines’.
Aldi launch UK s first supermarket wine school - and it s completely free. (Aldi) Aldi has launched the UK’s first supermarket Wine School for budding wine buffs, and it is absolutely free. Budding wine connoisseurs can brush up on their knowledge with free access to the online educational hub, which includes two new wine modules, along with a range of expertly curated tips and tricks. Research commissioned by Aldi shows that 91% of the nation’s wine drinkers admit to bluffing about their wine knowledge to impress friends and family while 70% want to know more about their favourite drinks. Following on from the success of Aldi’s 2019 Aldiploma, a series of six, free online modules, Aldi’s Wine School will launch with modules seven and eight; ‘A Guide to New World Wines’.