Good news for parents who want wholesome audio content for their kids on March 9, 2021, 7:44
Why it matters: Podcasts have reached a new peak over the past year and Apple is looking to stay ahead of the curve by curating shows specifically for children with the help of Common Sense Media. This will help Apple combat the threat from Spotify s own dominance in audio content.
Apple is partnering with Common Sense Media, a non-profit known for informative movie reviews aimed at parents. This partnership will allow Apple to curate podcasts specifically for children. The curation will be broken into four primary collections:
Apple Launching New Kids & Family Experience in Podcasts App
Monday March 8, 2021 4:43 am PST by Joe Rossignol
Apple today announced it is launching a new Kids & Family experience in its Podcasts app, in partnership with Common Sense Media, a nonprofit organization focused on age-appropriate content recommendations for families.
The new Kids & Family experience will make it easier for parents to find podcasts suitable for kids of all ages, with recommendations by age group. Thematic collections of podcasts will be available from creators such as Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls, and Nickelodeon. Each show is selected by Common Sense Media, in collaboration with Apple Podcasts.