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But how effective are TikTok ads, and what are the key strengths of the format?
To glean some additional insight on this, TikTok recently commissioned Kantar to conduct a new study as to how ads on TikTok are perceived, in comparison to promotions on other platforms. Kantar interviewed more than 25,000 participants, across 20 different countries, between September 2020 to January 2021, in order to provide these notes on TikTok ad effectiveness.
1. Ads on TikTok are inspiring
The research shows that 72% of respondents found ads on TikTok inspiring , the highest across all platforms. TikTok users are in a discovery mindset when scrolling through the For You feed, and receptive to new and inspirational videos from creators and brands alike.